What I’m Watching: When Advertising Isn’t Enough

  1. Fireside Chat with Alexis Ohanian
  2. Business Writing Tips
  3. Mamba Mentality
  1. WeChat Moments (Tencent) caps the number of ads to 2 per day = better customer experience.
  2. Do not sleep on the power of tipping/gifting.
  3. Giving customers more information up front and then giving the choice to abandon or pay for the content is always a good idea.
  4. Turn average fans into superfans by giving access and opportunities to win big (e.g. raffle, etc.).
  5. If my Uber/Lyft ride was subsidized due to me watching an ad (especially a relevant and/or educational ad), I would always choose that option.

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